 The Bel Group's mission is to bring smiles to more and more families around the world through the daily pleasure provided by our products made from the best milk has to offer.
Given the special role our brands play across five continents in the intimate relationship that ties generations together around food, we wanted our commitment to be an extension of our daily responsibility, especially toward those who are the most vulnerable, but who will also be forging the world of tomorrow.
The Bel Foundation, created in 2008 by Bel and its reference shareholder Unibel, acts on behalf of children and their well-being around the world, by promoting a balanced diet and preserving the environment, as far as it is required for a healthy diet.
We have chosen to give a chance to a plethora of initiatives that bring hope to the people who benefit from them. Rather than highly ambitious major projects, we have opted to support men and women whose original ideas, courage, conviction and commitment can serve as examples to follow and that we feel are certainly worthy of acclaim and support.
We would like our Foundation to embody the spirit of our company: a human adventure which furthers a mission that makes our employees proud and engaged. This is why we have also launched in 2010 a program to fund 10 annual grants to enable employees themselves to submit projects they believe in.
Each day, by sharing enthusiasm and smiles, Bel and its employees act on their conviction that small community initiatives can yield spectacular success. Our Foundation underscores this goal by helping to build a world in which everyone can grow up smiling.
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